Prime Blue Group Pty Ltd
ABN 57 694 500 966
Effective Date: 18 August 2026
Last Updated: 18 August 2026
1. Introduction
Prime Blue Group Pty Ltd (ABN 57 694 500 966) (Prime Blue Group, we, us or our) respects the privacy of our customers, suppliers, contractors, employees, prospective employees, business partners, website visitors and other individuals with whom we interact.
We are committed to protecting personal information and handling it responsibly, transparently, and securely.
This Privacy Policy explains how we collect, hold, use, disclose, protect, and otherwise manage personal information.
Where applicable, we manage personal information in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), and other applicable Australian privacy laws and regulations.
2. Scope of this Policy
This Privacy Policy applies to personal information collected or held by Prime Blue Group in connection with our business activities, including information obtained through:
- our website and online services.
- enquiries, quotations, and customer accounts.
- sales, orders, deliveries, and invoicing.
- communications by telephone, email, online forms or in person.
- suppliers, contractors, and business partners.
- recruitment and employment processes.
- competitions, promotions, and marketing activities.
- credit applications and commercial arrangements; and
- other interactions with Prime Blue Group.
3. What is Personal Information?
For the purposes of this Privacy Policy, personal information generally means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether or not the information is true and whether or not it is recorded in material form.
Depending on our relationship with you, the personal information we collect may include:
- full name;
- residential, postal or business address;
- telephone and mobile numbers;
- email address;
- job title and employer or business details;
- identification and verification information;
- account and customer information;
- billing and payment information;
- bank account details where reasonably required;
- transaction, purchase and delivery history;
- correspondence and communications with us;
- enquiries, complaints and feedback;
- information relating to suppliers and contractors;
- website usage and technical information;
- IP addresses, device information and cookie information;
- employment applications, qualifications and work history; and
- any other information reasonably necessary for our business functions and activities.
4. Sensitive Information
Certain information is classified as sensitive information under Australian privacy law and is subject to additional protections.
Prime Blue Group will generally only collect sensitive information where it is reasonably necessary for our functions or activities and where we have the individual’s consent, or where collection is otherwise permitted or required by law.
Sensitive information will only be used or disclosed for an authorised purpose.
5. Employee and Recruitment Information
When an individual applies for employment or engagement with Prime Blue Group, we may collect information including:
- contact details;
- employment history;
- qualifications and professional experience;
- references;
- identification documents;
- right-to-work information;
- tax file number information where legally permitted;
- superannuation information;
- payroll and banking details; and
- other information reasonably required for recruitment, onboarding or employment administration.
Information relating to current and former employees will be managed in accordance with applicable Australian laws, including any employee records exemptions that may apply under the Privacy Act.
6. How We Collect Personal Information
Where reasonable and practicable, Prime Blue Group collects personal information directly from the individual concerned.
We may collect information when you:
- contact or communicate with us;
- request a quotation;
- establish a customer or supplier account;
- purchase products or services;
- make or receive a delivery;
- enter into a contract with us;
- complete a form or application;
- apply for employment;
- interact with our website or digital services;
- participate in a promotion or marketing activity; or
- otherwise conduct business with us.
We may also receive personal information from third parties where permitted by law, including:
- customers;
- suppliers;
- contractors;
- business partners;
- referees;
- service providers;
- publicly available sources;
- credit reporting or verification services, where applicable; and
- government agencies or regulatory authorities.
If we receive unsolicited personal information, we will determine whether we could lawfully have collected that information. Where required, information that we are not permitted or required to retain will be destroyed or de-identified.
7. Anonymity and Pseudonymity
Where lawful and practicable, individuals may have the option of interacting with Prime Blue Group anonymously or by using a pseudonym.
However, in many circumstances we will need to know an individual’s identity to provide products or services, process transactions, establish accounts, fulfil contractual obligations, comply with legal requirements or appropriately respond to an enquiry.
8. Why We Collect, Hold and Use Personal Information
Prime Blue Group may collect, hold and use personal information for purposes including:
- supplying our products and services;
- processing orders and arranging deliveries;
- preparing quotations;
- managing customer and supplier relationships;
- establishing and administering accounts;
- issuing invoices and processing payments;
- verifying transactions;
- responding to enquiries and requests;
- providing customer service;
- administering contracts and commercial arrangements;
- communicating important information concerning our products, services or business;
- maintaining business and transaction records;
- managing suppliers and contractors;
- conducting recruitment and employment activities;
- improving our products, services and business operations;
- maintaining and improving our website and digital systems;
- conducting internal administration, auditing and risk management;
- preventing or investigating suspected fraud, misconduct or unlawful activity;
- managing complaints and disputes;
- protecting our legal rights and interests;
- complying with taxation, corporate, employment, safety, regulatory and other legal obligations; and
- any other purpose required or authorised by law.
We may also use information for a secondary purpose where you have consented to that use or where the use is otherwise permitted by applicable law.
9. Disclosure of Personal Information
Prime Blue Group does not sell personal information.
We may disclose personal information where reasonably necessary for our business operations to recipients such as:
- employees and authorised representatives of Prime Blue Group;
- logistics, freight and delivery providers;
- suppliers and manufacturers;
- professional advisers, including accountants, auditors, lawyers and consultants;
- banks, payment processors and financial institutions;
- information technology, cloud, telecommunications and data-storage providers;
- insurers and insurance brokers;
- recruitment, payroll and employment service providers;
- contractors and other service providers;
- related companies or business entities where lawful;
- regulators and government authorities; and
- law enforcement agencies, courts or other parties where disclosure is required or authorised by law.
Where practicable, we require third-party service providers handling personal information on our behalf to appropriately protect that information.
10. Overseas Disclosure
Some of our service providers, suppliers, manufacturers, technology providers or business partners may operate or store information outside Australia.
Where Prime Blue Group is likely to disclose personal information to overseas recipients, we will manage such disclosures in accordance with applicable Australian privacy requirements.
The countries in which overseas recipients may be located can change depending on the service providers and suppliers we use.
Where practicable, information about countries to which personal information is likely to be disclosed will be made available or this Privacy Policy will be updated accordingly.
11. Direct Marketing
Where permitted by law, Prime Blue Group may use personal information to communicate information about our products, services, promotions or business offerings that we reasonably believe may be relevant to you.
Marketing communications may be sent by methods including email, telephone or other electronic communications.
You may request that we stop sending direct marketing communications at any time by:
- using an unsubscribe facility included in an electronic marketing communication; or
- contacting Prime Blue Group directly.
We will take reasonable steps to action an opt-out request within the period required by applicable law.
12. Website, Cookies and Digital Information
When you visit a Prime Blue Group website or use our digital services, certain technical information may be collected automatically.
This may include:
- IP address;
- browser type;
- device information;
- operating system;
- pages viewed;
- dates and times of access;
- referring websites; and
- general website usage information.
We may use cookies and similar technologies to operate our website, understand website usage, improve functionality, maintain security and improve user experience.
Users may be able to restrict or disable cookies through their browser settings, although doing so may affect the operation of certain website features.
13. Data Security
Prime Blue Group takes reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
Depending on the circumstances, our safeguards may include:
- access controls;
- password protection and authentication measures;
- secure electronic systems;
- restrictions on employee and contractor access;
- physical security measures;
- appropriate data backup and security processes;
- confidentiality requirements; and
- appropriate procedures for handling personal information.
No electronic transmission or storage system can be guaranteed to be completely secure. Accordingly, while we take reasonable measures to protect personal information, absolute security cannot be guaranteed.
14. Retention and Destruction
Prime Blue Group retains personal information for as long as reasonably necessary for the purposes for which it was collected and to satisfy our legal, accounting, taxation, contractual, regulatory and business requirements.
Where personal information is no longer required and we are not legally required to retain it, we will take reasonable steps to destroy the information securely or de-identify it.
15. Data Breaches
Prime Blue Group takes suspected privacy and data-security incidents seriously.
Where we become aware of a suspected data breach, we will assess and respond to the incident in accordance with our legal obligations.
Where the Notifiable Data Breaches scheme or another applicable law requires notification, we will take appropriate steps to notify affected individuals and the relevant regulatory authority.
16. Access to Personal Information
Subject to applicable legal exceptions, you may request access to personal information Prime Blue Group holds about you.
We may need to verify your identity before providing access.
In some circumstances, we may lawfully refuse or limit access. Where required, we will provide reasons for that decision.
We may charge a reasonable fee for costs associated with providing access where permitted by law. We will not charge a fee merely for making an access request.
17. Correction of Personal Information
Prime Blue Group takes reasonable steps to ensure that personal information it uses or discloses is accurate, up-to-date, complete and relevant.
If you believe personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading, you may request that we correct it.
We will consider and respond to correction requests in accordance with applicable privacy law.
18. Privacy Complaints
If you believe Prime Blue Group has breached your privacy or has not handled your personal information appropriately, please contact us using the details below.
Please provide sufficient information to allow us to understand and investigate your concern.
We will:
- acknowledge your complaint where appropriate;
- investigate the circumstances;
- request further information if reasonably required; and
- provide a response within a reasonable period.
If you are dissatisfied with our response, you may have the right to make a complaint to the Office of the Australian Information Commissioner (OAIC) or another appropriate regulatory authority.
19. Third-Party Websites
Our website or communications may contain links to websites or services operated by third parties.
Prime Blue Group is not responsible for the privacy practices, security or content of third-party websites or services. We recommend reviewing the applicable privacy policy before providing personal information to a third party.
20. Government-Related Identifiers
Prime Blue Group will only adopt, use or disclose government-related identifiers where permitted or required by applicable law.
21. Disclosure Required by Law
Nothing in this Privacy Policy prevents Prime Blue Group from collecting, using, retaining or disclosing information where required or authorised by Australian law, a court or tribunal order, regulatory requirement or lawful request from an authorised government or law-enforcement agency.
22. Changes to this Privacy Policy
Prime Blue Group may amend this Privacy Policy from time to time to reflect changes to:
- our business operations.
- our information-handling practices.
- technology.
- regulatory requirements; or
- applicable laws.
The current version will be made available through our website or otherwise upon request.
The effective date and most recent update date will appear at the beginning of this Privacy Policy.
23. Contact Us
For privacy enquiries, requests to access or correct personal information, or privacy complaints, please contact:
Privacy Officer
Prime Blue Group Pty Ltd
ABN 57 694 500 966
46 Windsor Road
Kellyville NSW 2155
Australia
Email: admin@primeblue.com.au
Telephone: 1800 959 615
Please mark correspondence concerning privacy matters “Attention: Privacy Officer.”
© 2026 Prime Blue Group Pty Ltd. All rights reserved.